What's in a Name?

On the 5^th August 2011 we launched our new company. On the same day the NASA Juno probe was launched. When Juno reaches its Jupiter destination in 2016 it will orbit the planet 33 times before being crashed into the surface. In this elliptical orbit Juno’s perijove (lowest orbit point) is 4,300 km above the surface with its apojove 2.7 million km further out.

Given the coincidence of our beginnings, naming the company after an element of the Juno mission was an attractive prospect. An accidental misspelling of "Apojove" revealed a Googlewhack on an amateur astronomer's blog. Uniqueness is so unusual today, that this seemed a happenstance too good to pass-up.

NASA's Juno Jupiter Probe. Image credit: NASA/JPL